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June 23, 2005
Serge's first post
Not to be outdone by Peter, here is my first post. He snuck in his before mine :-)
The idea of blog felt like an answer in how to differentiate our company by communicating directly, without hiding behind the vail of white papers, press releases and user manuals.
I think the catalyst making this possible quickly is the discussions I had with Robin from http://www.kolabora.com/ After reading about some of his frustrations with corporate PR from companies in our industry, it all became clear to me. I thought to myself: We are a small company, let's do things in a way the big elefants can't!
The first proof of this is our user forum, on http://www.marratech.com/ With around 2500 articles, and titles showing up on our home page, we are showing that we mean business. We have users and resellers out there using our software in very important scenarios, dedicated enough to share experiences and help each other out. This was the result of another small hint by Luigi, which has resulted in much more forum participation.
It is not always fun to have tough headlines showing up automatically on our home page, some saying: "It does not work", or "I missed a meeting". But guests that look in our forum closely will see a dedicated staff that has solved most problems in a very timely fashion. I believe this inspires confidence in our team.
Marratech is in an exciting position. With this blog, I hope to be able to take up subjects like why voice-over-TCP is just not adapted to real time collaboration (versus UDP), design decisions and pin point the things that are just impossible to convey in evaluation grids when looking at the market.
I will also try to talk a little bit about the challenges in developing computer based communication tools, like our favorite pastimes of upgrading drivers and configuring pesky firewalls that were designed on mars.
So, join us for the ride, after 7 years, I can truly say it is only beginning!
Posted by Serge Lachapelle at June 23, 2005 11:06 PM